There was a time when popping out to pick up some milk meant only one choice – full fat or skimmed. Today, the consumer milk horizon has broadened dramatically. Besides a wider range of traditional milk products, plant-based alternatives are shooting up in bewildering forms, questioning the very definition of what milk is and challenging traditional approaches to milk processing as a fresh category.
Whatever the product, consumers and e-commerce buyers alike want information about source of the milk, how it is produced, why it is safe, implications for health especially from a nutrition and allergy point of view, and, increasingly, the sustainability of production methods.
At same time, traditional concerns associated with consumer milk processing remain. Just some might include volatility of supply, price, shelf-life and tighter than ever profit margins.