Marketing Program Manager
Sales & Marketing
Karina Vang Hvitved
At FOSS, we are driven by a strong sense of purpose, and we hope you are too. A fast growing world population means that the global food production will have to increase by 60% by 2050 to meet the demand. We want to come up with smarter ways to make the best use of agricultural resources, and to help eliminate food waste.
We are looking for a talented Marketing Program Manager to join our MarCom team - if that sounds like something you would like to get out of bed for every Monday morning, then read on.
In our Global Marketing department we have high ambitions. We want to ensure we build a strong position for FOSS around the world and that we enable and accelerate growth. In our market communication team, we focus on creating demand for our FOSS solutions by promoting effectively and being relevant for both new and existing customers in every step of their journey.
We want to strengthen our demand creation activities by establishing this new role to ensure stronger focus on how marketing strategy and segments plans translate into effective tactics and activities. As Marketing Program Manager, you will support the creation of an effective segment marketing plan, and define how to execute with the MarCom team colleagues.
The Marketing Program Manager serves both as an advisor to the Market Managers and as the project manager for executing marketing plans in close collaboration with MarCom and other relevant internal and external resources.
As Marketing Program Manager, you will be responsible for the development, management and execution of the communication programs within selected industries including:
- Communication advisor to the market managers in the annual GMP planning process - including insights/analytics, targeting, concepting, messaging, channels and media planning
- Facilitate bi-annual campaign and event planning (and ad-hoc activities) incl. create content marketing plan and campaign execution plan
- Develop communication to focus on customer pains and gains by proactively seek customer insights and gain business understanding
- Quality assurance of all communication and content in market communication materials and manage approval process with market managers
- Project manage marketing communication programmes and activities based on GMP and campaign execution plan
You ideally come with a minimum of 8-10 years of marketing experience from a B2B company (preferably a B2B company with solutions of high complexity) and a solid understanding of the value of thought leadership, demand creation and nurturing. Furthermore, you have extensive tactical and hands-on experience with marketing communication and omni-channel marketing mix leading to demand creation and conversions.
Other qualifications required for the job:
• Bachelor or Master’s degree - preferably in Marketing or related field
• Experience in developing messaging and value propositions to specific target groups
• Digital marketing experience and understanding of marketing technologies to enable demand creation - including SEO, SoMe, CMS, Marketing Automation and CRM
• Profound project management skills and experience in managing complex marketing projects focusing on setting clear targets, milestones, roles & responsibilities, keeping budgets and deliver timely
• Analytical skills and a strong focus on outcome and performance measurement driven by a curious mindset to seek insights to get a better understanding of customer behaviour and the efficiency of e.g. communication and channels
To be successful in this role, you need talent for working in teams and for building relationships with many different people and cultures. You are very structured and able to manage many projects at the same time, as well as result oriented, business focused and keen on exploring data to get factual insights to create better results.
People describe you as self-driven, proactive and solution-oriented person, who is not afraid of challenging your colleagues to avoid compromising on quality.
You are robust and excellent in stakeholder management, and know how to motivate to deliver on time and create team spirit. Last but not least, you are optimistic (yet realistic) about what is possible.
Since FOSS is a global organization, it is a prerequisite that you are fluent in both Danish and English.
You will be part of a team of 10 very dedicated specialists focusing on demand creation and impacting the FOSS business. Since this is new role, you will be able to shape it within the scope of expectations and further develop the MarCom team and influence. You can expect a lot of variety as the typical workload will be divided among planning, development, execution, meetings, coordination and having fun with your colleagues!
We offer a challenging job in an international, innovative and highly successful company. We are market leaders within our field and very proud of the results we deliver. Our work is based on trust and working in teams, and you can expect to enter a great working place where work-life balance and flexibility are valued and where you can bring your ideas to the table and make a real difference. At FOSS, we value our employees and believe in cooperation, in straightforward communication and in setting clear objectives to achieve our goals.
Send your application by using the link below. Please note that we only receive applications via the link. We conduct interviews on a regular basis and recommend that you apply as soon as possible - and no later than April 3rd 2019.
For further information regarding the job, do not hesitate to contact the Market Communication Manager, Karina Vang Hvitved, firstname.lastname@example.org
All applications for vacant positions will be welcomed and considered on the relative merits of the applicant against the role profile for the position regardless of race, nationality, ethnic origin, gender, sexual orientation, marital status, disability, family status, age, or religion.
FOSS is the world’s leading producer of innovative analytical instruments that monitor and control food quality. We provide solutions that improve customers’ business by running a sustainable and profitable operation while helping deliver high quality products for consumers.
We live in a world with a fast growing population and to meet the growing demand for food, the global food production will have to increase by 60 per cent by 2050. The world’s population is becoming wealthier and the global middle class is growing, which create new food demands. This means the food producers need to find smarter ways to make the best use of our valuable resources and to eliminate food waste. At FOSS, we have the know-how to help companies address these global trends and turn them into opportunities – in a way where sustainability and good business go hand in hand.
The family-owned FOSS Company was founded in 1956. FOSS headquarters are based in Hillerød, Denmark and development and production takes place in Denmark and China. FOSS products are marketed and sold through a global network of sales subsidiaries in 30 countries. FOSS employs around 1,500 highly qualified employees worldwide.